Lift Health Group
Task
Redesign the brand identity of Lift Health Group to reflect a bold, engaging, and modern personality that aligns with its mission of delivering accessible healthcare to remote regions across Australia.
Move away from the previous small-town aesthetic and create a vibrant, aviation-inspired visual and verbal language that resonates with diverse audiences.
Approach
Lift Health Group takes flight with a revamped brand, ditching the small-town vibe for a fun, engaging experience. The new look features a modernised plane graphic in vibrant blue alongside a bright colour palette and playful language that combines aviation and well-being.
Expect attention-grabbing headlines and a lighthearted tone that reflects their commitment to accessible healthcare in remote regions all around Australia. This bold branding reflects their core values and connects with their audience on a deeper level, preparing them for an unforgettable healthcare journey.
Scope
Branding, Art Direction,
Design, Copy Writing,
Ai Image generation.
