Rebel Sports
Rebel Sports — Asics Gel-Kayano 32
Each year, ASICS releases the GEL-Kayano, and I led the design execution for the Rebel partnership, overseeing the creative rollout for the latest model launch across digital, social, and in-store touchpoints.
Rebel Sports EOFY Sale
Rebel Sport's EOFY sale is one of the biggest sales of the year, demanding impactful visuals to grab attention, the EOFY sale is held between June and July.
Design elements were used to highlight large discounts on a vast selection of sporting goods.
Rebel Sport
Cricket
The Cricket business unit at Rebel Sport was in need of a refresh to better engage a younger audience. I developed a creative concept that highlights the three main types of cricket balls Rebel offers. The visual direction captures the fast-paced energy of the game, showcasing the motion of the ball as it’s bowled or struck by a bat. The use of bold, dynamic colours helps the design resonate with a younger demographic. This refreshed cricket look has now been rolled out across the Rebel website and in-store displays.
Rebel Sport
Christmas Catalogue
As the lead designer for Rebel Sports' annual holiday season catalogue, I collaborated with all business units and stakeholders of the company.
In designing the catalogue I curated the top sales and product specials that Rebel has for the holiday season, aiming to achieve the best sales outcome across the Super Retailer Group.
The catalogue is distributed nationally, with over 5000 copies printed and available for viewing online. The holiday season campaign is subsequently promoted on all social channels and through regular CRM to connect with all touch points for the customer during the holiday season.
